Table of Contents

• Why your Product is getting NO sales on Daraz? 2022
  • Non Compliance Point are direct cause of no sales:
  • No Promotion means no sales:
  • Automatic Shipping Fee:
  • Bad Reviews lead to no sales:
  • How to boost product under low conversion tab 2023
    • a Picture quality:
    • b, Edit the details or product description that is not providing clarity to the customer because it can cause a low Conversion rate and hence no sales
    • c, Keep the market competitive price of the product
    • d, Make sure to update your stock
    • e, Try to clarify customer query
    • f, Put yourself in the customer shoe
  • Conclusion:

Why your Product is getting NO sales on Daraz? 2022

Due to increased competition on Daraz, sellers are experiencing little to no sale of their product. These tips will help you understand the situation and how to mitigate the no sales crisis. Following are some of the reasons why you are not getting enough sales on Daraz:

Non Compliance Point are direct cause of no sales:

When a seller violates any sub-policy between Daraz and the seller, he may receive a Non-Compliance Point (NCP). It is based on 48 points scale. Every violation may result in some penalty points. These points can have a huge impact on sales and shop visibility. The action taken against the seller after reaching each threshold of points can be in the range of warning first which can then progress into blocking from the search for 7-14 days to turning all your products offline, and finally leading to permanently deactivating your account at 48 points.

At this point, you cannot open your shop with the same CNIC or email address. These points can be checked in the seller center under “growth center” in “Policy Compliance”. These points will automatically reset after 365 days thus once you get them you cannot go back. Therefore it is important to adhere to Daraz’s policy. These policies are Product Guideline Policy, Fair Trading Policy, Seller Behaviour Policy, and Restricted Brand Policy. If you want to learn more you can check our article on Delisting of Shop.

No Promotion means no sales:

It is important to understand that an eCommerce store is like a cloud store. It is far more different than a physical shop where people can come and see your products. For an online store, your products must reach the eye of the customers so it is important to promote products. It can be done either by taking part in the Daraz campaign or personally promoting it. This will not only lead it to increase its visibility on the platform but will ensure a high rate of sales. If you need to learn more about how to promote your product you can check our article “How to promote your product on daraz?’

Automatic Shipping Fee:

It is important to carefully list down the weight and dimension of your packaged product. This will give you an assumption about the shipping charges of the product. Sometimes sellers don’t pay attention to it which led the shipping charges to be in the high range. As we better know that customer has to bear shipping charges so they prefer products with less shipping cost if available from some other seller that has quoted it right.

Bad Reviews lead to no sales:

If you receive a bad review on a product it is natural for buyers to avoid purchasing that product. To avoid this, it is important to post an original image of the product and avoid counterfeit and fake products. Another significant factor is increased return rate. This impacts seller rating and will eventually led you to non compliance point. It is therefore requested to work and maintain a trustworthy relationship with your customer. Read “How to get Reviews on Product?“.

How to boost product under low conversion tab 2023

In Daraz you can attract overall business performance as well as individual product performance. All this can be easily accessed from the business advisor in the left panel. You will find yourself tabs such as short of stock, revenue dropping, low conversion rate, not selling, high revenue loss. All these tabs will equip you to boost sales for a specific product. To learn more read business advisor. We will discuss products under the “low conversion tab” and how to remove them from it. Here are some tips that work for most sellers:

Note that these are the products that are attracting traffic but giving you no sales. This can be due to a couple of reasons which we will discuss and try to comprehend below:

a Picture quality:

The customer throwback rate can also be increased if you have put a different product on the thumbnail as compared to the original product. Make sure all the pictures are real and define the true characteristics of the product. It is not necessary to get a professional photoshoot of your product, you just need good lighting to click the pictures such as all the details being visible and all angles of the product being captured. This helps build customer trust and helps them decide to purchase the product. Here are some tips that can help sellers starting with Daraz “Things you must know before selling on Daraz“

b, Edit the details or product description that is not providing clarity to the customer because it can cause a low Conversion rate and hence no sales

Make sure that all the details listed on the product match the image. Check that the details list the sizes, colors, and material properties of the product appropriately.

Check if you have missed any related component. An unclear description creates an ambiguity in the mind of the customer such as adding a laptop + charger + USB cord will clarify any concerns regarding an incomplete product. This is mostly true when other sellers provide a comparatively detailed description of the same product, then the buyer will purchase from the store that mentions all the information he needs to know.

c, Keep the market competitive price of the product

This can be true when a customer opens the products, he/she also sees similar products on the platform. If another seller is offering the same or similar product at a lower cost this will drive your page traffic away. Always make sure that the price of the product is according to the market rates.

d, Make sure to update your stock

Check whether the item under low conversion is in stock, sometimes not updating the quantity of the product can make it out of stock. Therefore regularly check and update your stock. You should also weekly check the low stock tab to check when will the product get out of stock so that you can make the arrangements accordingly.

e, Try to clarify customer query

Customers can reach the seller in two ways, through direct DM or customer questions. Always reply to clarify any query regarding the product. This creates trust and a good seller-buyer relationship. Always have a pleasing nature and take the customer first.

f, Put yourself in the customer shoe

Always see for yourself that if you want to purchase a product of this kind what will you be looking for in it? And adjust your product accordingly whether by taking attractive or multiple pictures from different angles, by providing an installment facility if the product is costly, by offering it in the form of a bundle, providing color variation, giving a detailed description, etc.

Conclusion:

Above are all the reasons that can led a seller reduced sales. Suggest to us any more factors that you think we missed out on our list. Comment down below which one you will try next?. You can reach us here.