Table of Contents

• Daraz Content Guideline
  • Some key components of the Daraz Content Guideline include:
    • Product Listing Requirements
    • Images
    • Pricing
    • Incorrect categorization
    • Missing product information
    • Product Quality and Safety Standards
    • Prohibited Products
    • Compliance
    • Feedback and Reviews
  • Daraz Content Guideline
    • FASHION
    • Baby, Toys & Kids
    • Home & Living
    • Appliances           
    • TVs, Audio & Cameras
    • Computing & Gaming
    • Mobile Phones & Tablets
    • Health & Beauty
  • Conclusion:

Daraz Content Guideline

In 2012, the founders established Daraz, an online shopping platform headquartered in Pakistan. It offers a wide range of products, including fashion, electronics, home appliances, beauty, and more. Daraz Content Guideline is a set of rules and standards set by Daraz for sellers to follow when listing and selling their products on the platform. Customers can browse and purchase products through the Daraz website or mobile app and can choose from various payment and delivery options.

Daraz gives guidelines that ensure that the marketplace remains organized and user-friendly and that customers receive high-quality products and services.

Some key components of the Daraz Content Guideline include:

Product Listing Requirements

The seller must ensure that the product title and description are according to daraz criteria. Product descriptions should be clear, concise, and accurate. Misleading or incorrect descriptions can lead to customer dissatisfaction and returns. You must optimize it for SEO, but avoid bombarding it with keywords. Optimize the product description for search engines and ensure that it clearly and accurately describes the SKU. Read more on “how to do product SEO?” here.

Images

Daraz prioritizes clear, detailed, accurate, and well-lit images. Also, show the product from multiple angles in your shots. Poor pictures can negatively impact the customer’s decision to purchase.

Pricing

Pricing is an important factor for customers, so it’s important to be competitive. Overpricing can lead to a lack of sales while underpricing can result in lower profits or losses.

Incorrect categorization

Categorizing the product correctly is important because listing it under the wrong category may make it invisible to the right customers

Missing product information

It’s important to provide customers with all the relevant information about a product, such as material, size, and color options. Missing information can lead to confusion and mistrust.

Product Quality and Safety Standards

Sellers must adhere to Daraz’s product quality and safety standards. This is important to provide high-grade and safe usage for customers.

Prohibited Products

Daraz prohibits some types of products on Daraz, such as counterfeit items, dangerous or illegal goods, or products that violate intellectual property rights. Read more here.

Compliance

Sellers need to comply with Daraz’s policies and guidelines, as well as all relevant laws and regulations. Therefore, Failure to comply results in charging non-compliance points, which can have severe consequences. Read more about “non-compliance points here”. Also, read about the new Taxing law for sellers in 2023.

Feedback and Reviews

It’s important to regularly monitor and respond to customer feedback and reviews. Negative feedback can affect a seller’s reputation, while positive feedback can help to build trust and credibility. It greatly affects the scorecard too.

Below, we refer to some very useful pointers that highlight the most common Daraz Content Guideline mistakes made by sellers. The seller’s vast experience in creating and managing various contents across the platform is the basis for categorically mentioning the following oversights:

Daraz Content Guideline

FASHION

1. Shrugs should be tagged under the section of sweaters & cardigans.
2. Sellers tag abayas as Muslim outerwear
3. Retailers should tag sports apparel under the section of sports.
4. Shopkeepers subcategorize ethnic wear under Indian dresses.
5. Buttons & 
6. laces-related accessories will go in DIY accessories & others.
7. Organizers should not be tagged in Fashion but rather in Makeup Bags & Organizers.
8. Fashion belts, gloves, etc. will be approved in the category of accessories.
9. Sports apparels are not a part of fashion, but a separate “Sports” section is specified
10. Hair accessories that would be approved are buns, ties, hairbands, etc.
11. Baby bags should not be added under fashion content.
12. Jewelry size must be mentioned unless it is adjustable e.g ring size.
13. Smartwatches supporting sim are not allowed to be added in fashion.
14. Every clothing should be carefully checked and make sure there isn’t any external market affiliation.
15. Any item with a crossed-out brand name or logo will be rejected outright.

Baby, Toys & Kids

1. Any color item should not be tagged as random.
2. Battery-operated products should be mentioned accordingly.
3. Age limit should be specified for every toy.
4. All toys should be sub-categorized carefully according to their make and features.
5. For replica products, the brand name only is used as the original if it matches exactly.

Home & Living

1. Specify every product in detail concerning color, price, package & weight.
2. Warranty validity should be mentioned for every product.
3. Items should be added accordingly under cookware, bakeware, and cooking utensils.
4. Items should be added accordingly under Kitchen storage items and other furniture storage
5. Items should be added carefully under cookware, bakeware, and cooking utensils.

Appliances           

1. Warranty limit should be mentioned for every product.
2. Product regions such as US/UK should be mentioned.
3. Juicers are subcategorized as manual and automatic juicers.
4. Blenders and grinders are not under the same category
5. For replica products, the brand name only is used as the original if it matches exactly.
6. Power Outage must be specified

TVs, Audio & Cameras

1. State the warranty period along with the picture of the warranty card.
2. Model number or product code should be mentioned for TVs & Cameras.
3. TVs should be subcategorized appropriately as per their technology or features.
4. Bluetooth earphones and regular earphones should be distinguished

Computing & Gaming

1. New & refurbished laptops should be specified.
2. earphones, headphones, and headsets tagging earphones, headphones, and headsets should be appropriately subcategorized
3. Tagging of gaming & non-gaming products should be done separately

Mobile Phones & Tablets

1. Specify the special features of the product.
2. Mention accurate details of the product such as megapixels, processors, etc.
3. Single-sim and dual-sim phones should be distinguished.
4. Products should be priced competitively.

Health & Beauty

1. Don’t tag colors as random.
2. All fragrances must be added to the store mentioned with volume (ML).
3. Contact lenses should be listed with a picture of the power and package.
4. Power input must be mentioned in the description of all electrical appliances relating to health & beauty.
5. Hair removal appliances for men should be specified under the category of shaving & grooming
6. Hair styling & hair appliances should be carefully distinguished before listing items.
7. All men’s products should be listed under men’s care.
8. Makeup products with pricing above 5000pkr are tagged as High-end makeup.
9. Familiarize yourself with all the products and list them with the correct brand name with the best-matched category.

Conclusion:

These are the most common mistakes that lead to low sales and delisting on the platform. Discover blogs from our content library similar to Daraz Content Guideline. Our dedication is to provide you with detailed knowledge about being a seller on Daraz, with a focus on clarity, efficiency, and quality. Hope this article helped you. Comment down below with any suggestions. You can reach us here.