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Promote Products Through Daraz:
To increase sales on Daraz or any other eCommerce store the major step is to promote products first. There are two approaches to promoting your products on Daraz, the first is through the Daraz platform and the other is through a personal basis. We have explained each in detail.
This promotion can only be done through the official Daraz platform and a seller can access it from the seller center dashboard. these are as under:
A, Campaign:
You will always find a bunch of campaigns varying in a wide variety from the weekly campaigns, free shipping campaigns, voucher campaigns, bundle campaigns, and other such Grand campaigns as 10.10, 11.11, and 12.12 that happen every year on Daraz. You can always find a campaign registration going on the platform. To participate, you need to maintain a positive seller rating, have a particular stock available, have products in a particular category, lower return rate, etc. These numbers vary from campaign to campaign and they will boost your visibility to a greater extent. But you have to provide a certain percentage off the sale of the product chosen for the campaign. This will not only increase your sale but will also make you eligible for seller picks.
B, Seller Picks:
Seller pick is a promotion given to sellers with a 70% positive seller rating, taking an active part in all the campaigns, and a lower return rate. Daraz allows sellers to choose any 3 or 6 products they would like to nominate for seller picks. And they appear on the 1st page of the search result below the section of page results under the heading of seller picks. It increases visibility and you can also track your page click-through rate with or without seller picks in the dashboard. The products remain in seller picks for 14 days and it is best practice to keep track of your product performance and change them in a while to optimize the use of seller picks. It greatly increases the visibility and sale of the product.
C, Bundles:
Daraz offers sellers the to make bundles that get approved in 24hrs. You can also submit your bundles in weekly bundle campaigns or keep them as it is. Customers usually prefer purchasing products with an off or an offer to save money. Bundles are divided into 4 major types:
(i) Quantity: This allows customers to get a discount either by percentage or amount on buying products in bulk.
(ii) Free Gift: This offer can attract customers by offering them a gift on the purchase of a particular product.
(iii) Buy 1 Get 1 Free: This allows customers to get two products for the price of one.
(iv) Combo: This arrangement is for customers to purchase a set of products and get a discount by buying a combo.
All these techniques bring huge traffic and increase your conversion rate.
D, Seller Voucher:
You can create vouchers for products under two categories:
(i) Code Vouchers: These are codes that when a customer puts in, get a discount on his purchase. It is valid and redeemable for a particular period.
(ii) Collectible Vouchers: It is visible and collectible instantly when it is created. Customers can avail of it by adding vouchers to purchases.
E, Free Shipping:
You can set the amount budget that you specify for Free Shipping. It will be deducted from your account statement. You can set free shipping criteria for orders above a particular amount. Free shipping has a huge impact on conversion rate and people tend to prefer products that come with a free shipping tag.
For further detail about the process of registration read our article on “Free shipping, Vouchers & bundles”.
F, Daraz Live:
Daraz has introduced a built-in portal called Daraz Live. Sellers can go live and have a video meetup with the followers/Audience of the store. It is essential for engagement and keeping a presence in Daraz seller community. To know further learn here “Daraz Live“.
F, Daraz Digital Advertising:
You can set a budget in your seller Centre and Daraz will promote that product. The credit can be prepaid or postpaid. Daraz will promote your product through its platform and all its social media. According to some sellers, Daraz also offers free branding of physical stores by filling up a few formalities. And sometimes also brand products through Instagram and Facebook without the seller even knowing.
G, Ask for Feedback:
Other than these techniques the one that works 100 percent is that each time a customer purchases your product, request them to follow your store and provide you a positive seller rating and review. These 5 stars on your product will automatically boost the visibility of your products and put your product on the first page. You can also import reviews on your products from another site to your Daraz shop. To know more read our article “How to get reviews?”.
Promote product On a Personal Basis:
Here are some ways to promote your products on a personal basis other than Daraz to attract buyers. These are:
A, WhatsApp:
You can inform your friends and relatives about your Daraz platform by advertising your products through WhatsApp status or joining WhatsApp business groups.
B, Instagram/Facebook:
You must make your store Instagram and Facebook page and promote your products or you can even apply ads. Invite friends to like and follow and share it. Through the use, of these platforms you can initiate giveaways by offering people to support your platform by following and liking each post to boost your page. This will develop your followers and build your audience with a good conversion rate.
C, Blogging/Website:
You can start blogging about your products or encourage people to do an affiliate marketing of your product in exchange for some amount and commission on the sale of each item. You can create a website and increase the authenticity of your product.
Conclusion:
Above is the complete list through which you can promote products and boost sales without any added cost. Also, give read our article on “How to increase sales?”.Apart from these, SEO (Search engine Optimization) is a significant aspect of bringing your product to the front page to attract viewers. To learn more on this read “SEO of Products on daraz.pk“.Comment down below what you think of our inventory and any suggestions that we missed out here. You can reach us here.