Table of Contents
What Is Daraz Live?
Daraz is a popular eCommerce website. Every seller on the platform wants increased sales. Every online store wishes to stand out on the platform. This ensures high revenue. To increase the visibility of sellers, Daraz continuously thrives to work on the promotion technique to attract an audience. One of the recently introduced self-feature promotion tools is Daraz live. Here we will cover what is this video streaming tool called “Daraz Live”. And how beneficial it can be for building a brand and how you can access it.
Daraz live is the latest feature for daraz sellers to promote their products. The seller can interact with their followers in their lives just as on Instagram and Facebook live. All Daraz lives will be saved on the platform in its designated tab.
Why Should You Opt for It?
The only way to survive is to adapt to the changes in the environment. Similarly, the daraz team noticed, that sellers can benefit a lot from lives. Some of the key benefits amongst many are listed below:
Promoting your product: One main issue for online sellers is the promotion of their product. Daraz live will create a presence amongst the seller community. All this helps in “Promoting the product on Daraz“. Click to learn further.
Showcase your product: Seller can directly show their customers when a new product is introduced. They can show the latest deals offered, and the best trends. It can help sellers create their brand in customers’ eyes by offering exclusive content.
Trust-worthy: Customers are likely to purchase with the shop they trust. Shop value plays great importance. Especially new sellers that don’t have a lot of audience or followers can increase their brand authenticity and engage with customers about the queries related to any product in real-time.
Building a Community: It can help grow your followers and community. People can look forward to something more than just a product delivered. By having a live interaction with the audience you can have a better consumer mindset and approach. This will help you advertise your product in a way that will attract them.
What Features Does Daraz Offer?
Daraz live offers many options for sellers. The seller can either choose to go live to camera and showcase their exclusive voucher. Or can share live product promotions by screen sharing. The seller can go picture-picture mode or have live user interaction.
Things You Must Know Before Creating Daraz Live:
Before going live seller needs to create a wish list of products they intend to display Daraz live. For this first add the product to the wish list by following steps:
- Go to daraz App
- Open the product display page of the selected item
- Now click on the heart icon
- The product is successfully added to the Wish list.
Apart from this. The seller must give read “Things you must know before starting your journey with Daraz” for a better overall understanding.
How to Create a Daraz Live Stream?
→sign in to the seller center
→ Under my Account
→ Click Daraz Live under My Services
→Select Schedule Live on the bottom
→Fill in the following details
- Add Products
- Select the Product to add to the live stream
- Select Advanced Settings, click Confirm & Submit
- The stream will undergo a Review
- After approval, the seller can start by clicking on the button “GO LIVE”
After approval. You can choose to go live directly or at your scheduled time. To start live:
→ Click “Go Live” on your scheduled time
→Click on Start and you are life
Ideas for Daraz Live:
Some Internationally followed practices are discussed below. These ideas are easy to use and the seller would not hesitate about what to say once he is life. It gives a layout or a map to follow. It is supposed to be engaging to maintain audience viewership throughout the entire session.
Episode Series: Beneficial for sellers that deal in the category of the perishable item. It Is also popular for kitchen gadgets. You can also invite your followers to the show and try the gadgets themselves. Or rate them based on the ease of use each product has.
Product Demonstrations: Makeup lives, gadgets, and Electronic items can be shown in the live session. It will inform customers with user directions.
Games/Super Shows: Games shows are proven effective. It develops the interest of your community.
Unboxing & Reviews: Unboxing of mobile phones, and electronics are the pioneers in this category.
Essential Tips for sellers:
Presenter: The seller should have good presentation skills to conduct an effective live session. Be more energetic when in front of the camera. The seller must improvise to retain an audience. Having a casual style of conversation with people increases the chances of connecting with them.
Content: Always prepare before directly going straight into the audience. It is important to have a script and constantly try to interact with your viewers using giveaways or vouchers. Always start Daraz live with a brief introduction about you and how it all started. Share your story of beginning your career with Daraz. Make sure to remind people to follow, like & share your stream. A 25-minute stream is recommended. Be consistent to see results.
Device: Do a dummy test and make sure the video and audio quality is up to the mark to avoid any technical glitch. Video quality can deteriorate in case of poor internet connection. Also make sure to go live in a well-lit area, as it will increase the quality automatically without requiring any special equipment. Ensure that the camera is steady and the voice is clear and audible.
Ambiance: Always ensure the video environment remains professional all the time by Daraz guidelines.
Product Features:
Some key features that Daraz live offers are:
Flash a product: Seller can flash its product on screen while speaking the life about it.
Vouchers: Similar to the product, the seller can also flash vouchers. Camping vouchers can also be accessed during Live. The seller can also make exclusive vouchers just for the duration of the stream. The seller can do this by making the vouchers regularly. On the Voucher Display area, just check the “Live Stream Check Box” and fill in the remaining Voucher details. That’s all, now when after approval of your live request:
→Just Click on the “Cart” Icon→ Voucher Tab → Add Voucher
All the Vouchers created on Seller Center are visible. Once finalized. Go Live & Select the Required Seller Vouchers to add them. All the vouchers added are visible to the users on stream.
Communication: Daraz Live offers many User Interaction tools. Such as:
- Access to respond to audience queries in real time
- Customized Brand Scrolls (Lets seller pin important products on the live header section for quick access of followers)
- Share &Follow Button
Streamer Page: Every seller has a streamer page. All the lives are can be viewed and saved. Daraz’s home page has a separate section for lives. Each time a seller gets to live his stream will appear on the home page of Daraz. Anyone can play the stream by searching on the streamer page. The seller can also update their audience about any upcoming event or lives scheduled in the future by posting on the streamer page.
Thus if you conduct episodic content, your audience can get access to it at their convenient time to catch up. The live streaming profile is integrated with the seller center. Therefore, all the store followers automatically follow your live stream profile.
Picture-in-Picture: Viewers can view your stream even while they explore your store page through picture-in-picture.
Stream Performance: Seller also has access to stream performance panel. It shows how each stream performed. This gives an idea of what content works best for a seller and to make an improved live session next time.
Conclusion:
These are all the Important things you should know about why, when & how to conduct Daraz live. According to the expertise we have, Daraz has made a great initiative for sellers. By integrating all the needs of an e-store and how to attract customers directly to the platform instead of dragging the audience from other social media.
We encourage you to start changing and adjusting your business tactics with new tools that the platform offers. It will be beneficial to your business and the overall growth of the eCommerce industry. Hope we have solved your queries and encourage you enough to begin your live session soon. Do share your personal experience with lives down below. And show us your love and support in the comments. For further inquiries, you can contact us here. Special Thank you to our DSH Community.